User-agent: *
Allow: /

# Build, server-side, internal-only paths
Disallow: /build/
Disallow: /api/
Disallow: /audits/
Disallow: /scripts/

# Post-purchase delivery + thank-you pages
# (block from organic — they're still ad-targetable + accessible via direct links)
Disallow: /thank-you-checklist.html
Disallow: /thank-you-purchase.html
Disallow: /downloads.html

# Internal operator-only pages
Disallow: /setup.html
Disallow: /playbook.html
Disallow: /outreach.html
Disallow: /seo-roadmap.html

# Ad landing pages — intentionally hidden from organic
# to avoid cannibalizing the homepage on brand searches
Disallow: /lp/

# Product pages: NOW INDEXABLE so each kit can rank for its long-tail query.
# (Previous block was a legacy artifact from when these were delivery-only pages.)

Sitemap: https://skerva.com/sitemap.xml