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Built in public · No fake testimonials

Build logs.

Real screenshots of what's inside a Skerva install. Not customer testimonials — actual workflows, workflows, and scoreboards we've built. New ones added as installs land.

Transparent note: Skerva launched in May 2026. Rather than ship fake "5-star testimonials" before we have a stable customer base, we're showing the actual workflows we've built. Real customer case studies will replace these as they materialize. If you want to be one of the first, apply for an Implementation Audit — early customers get featured (with consent) once results stabilize.

Build log #01

Missed-call text-back flow

What fires inside 60 seconds when a service business misses an inbound call. The auto-text + 2-option reply + booked confirmation runs without a human touching it.

  • Trigger: phone system fires "missed-call" webhook
  • Stack: GoHighLevel · Jobber · OpenPhone · Twilio
  • Target: first text inside 60 seconds, booked appointment in under 5 minutes
  • Refundable: if we can't get it live in your tools
Your business
via Skerva workflow
Today 2:14 PM
Hi! Sorry we missed your call — this is the team. Want to book a free quote? Reply YES and we'll grab a time.
YES — need to book ASAP 🙏
Got it. We have Thursday 10am or Friday 2pm. Which works?
Thursday 10 please
Booked! ✓ You'll get a confirmation text 24h before.
Build log #02

booked-job tracking flow template

The 4-stage workflow we install. Every inbound lead lands in "New" and moves left-to-right as they engage. Hot leads (the ones who replied within an hour) get visual flagging.

  • Tools: Notion, Airtable, GoHighLevel, HubSpot, or Jobber
  • Stages: New → Contacted → Booked → Won (or Lost)
  • Automations: auto-move on reply, auto-tag on booking, auto-notify owner on hot lead
  • Included in: Appointment OS ($297), Done-for-you Setup ($1,500+)

New 12

D. Patel
Roof inspection
M. Sanchez
Web form
+ 10 more

Contacted 8

J. Lee · 🔥
Replied in 47s
R. Brown
No reply yet
+ 6 more

Booked 5

A. Wong
Thu 10am
T. Okafor
Fri 2pm
+ 3 more

Won 3

S. Garcia
$3,400 job
M. Holt
$1,800 job
+ 1 more
Build log #03

Old-lead reactivation campaign

5-touch sequence we fire against your current tools contact older than 30 days that never booked. Honest framing, no pressure. Most owners reactivate 8–15% of dead leads on the first run.

  • Cadence: Day 0, 3, 7, 14, 21
  • Channels: SMS first (60%), email second (35%), call optional (5%)
  • Script tone: "Still on your list, or did you push it out?" — honest, not pushy
  • Included in: Missed Call Money Pack ($47), Appointment OS ($297)
Day 0 · Initial check-inSMS · 28 words
→
Reply?≈ 18–25% rate
Day 3 · No-reply follow-upEmail · subject line is everything
→
Reply?+ 8% additional
Day 7 · Soft value dropSMS · "saw this and thought of you"
→
Reply?+ 4% additional
Day 14 · Direct askSMS · "still on list?"
→
Reply?+ 2% additional
Day 21 · Final clean-upEmail · "marking as inactive"
→
Booked or archivedRoughly 12% net reactivation
Build log #04

Weekly weekly scoreboard

The scoreboard we send every Monday to Growth System clients. Same metrics every week so trends are obvious. Lives in Google Sheets — no proprietary tool you have to log into.

  • Format: Google Sheets template (auto-importable)
  • Metrics: calls, replies, bookings, no-shows, reviews
  • Cadence: auto-emailed Monday 8am with last-week vs. prior-week deltas
  • Included in: Appointment OS ($297), Growth System ($2,500+/mo)
Inbound calls 87 +12%
Missed-call recovery rate 64% +8 pts
Median first-reply time 47 sec −18%
Booked appointments 22 +22%
No-show rate 11% −6 pts
New reviews 9 +3
Avg rating (last 30 days) 4.7 ★ flat

Mockup of the template. Numbers are illustrative — your real numbers replace these.

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