ABOUT SKERVA

Built by operators. For operators.

Skerva exists because too many service businesses lose jobs to a phone that rang during a job. The whole system — every script, every SOP, every workflow — was built backward from that one moment.

THE STORY

Why this exists.

Skerva started because the same problem kept showing up across every local service business we looked at — and every existing tool ignored it.

Look at any HVAC, plumbing, roofing, or electrical business doing $500K to $5M a year and you'll find the same pattern. A great owner. A great crew. A real ad budget. And a phone that rings during jobs — with nobody to pick it up.

The leads were there. The marketing worked. But somewhere between "lead generated" and "job booked," 30–40% of the opportunities were disappearing into voicemail, slow follow-up, forgotten estimates, and no-show appointments.

"The problem isn't lead volume. It's the operational layer between the call and the calendar."

Every existing tool we looked at solved the wrong half. CRMs stored data. Marketing platforms generated leads. Phone systems answered calls. But nothing actually converted the lead into a booked job at the operational level — with the right script at the right second, the right follow-up cadence, the right calendar handoff.

So we built Skerva.

Not as another platform. As a library of installable systems — SMS scripts, SOPs, automation logic, install guides — that drop into the tools you already use. GoHighLevel, Jobber, Housecall Pro, ServiceTitan, HubSpot, whatever. You don't switch platforms. You install the conversion layer on top.

The whole product is built around one promise: if a Skerva kit doesn't help your business in 14 days, you get every dollar back — and you keep the SOPs. Because the worst thing in this space is being stuck with a tool that didn't fit. We'd rather give you the money back than make you regret it.

THE METHODOLOGY

How every kit gets built.

Each Skerva system goes through the same four-step research and validation process before it's published.

01 · RESEARCH

Operator interviews

Every kit starts with 5–10 interviews with operators who already solved the leak — usually owners doing $1M–$5M a year. We capture their actual scripts, response times, SLA failures, and what they wish they'd done sooner.

02 · SYNTHESIS

Pattern extraction

We pull out the operational patterns that work across multiple businesses. Industry-specific copy stays industry-specific. Universal patterns (timing, qualifying questions, escalation) get codified into the SOP.

03 · BUILD

Productize the system

The kit gets built as SMS scripts, voicemail prompts, automation logic, calendar handoffs, and a written install guide. Tested in a live operator's stack before publish. Refined until install time is under one weekend.

04 · GUARANTEE

14-day refund test

If a kit doesn't earn its keep in the first 14 days of installation, the customer gets every dollar back and keeps the SOPs. Refund rate is our north-star quality metric — if it climbs, we go back to step 1.

HOW WE BUILD

Three operating principles.

Operator-tested.

Nothing ships until at least one operator has run it live in their business. No theory-only kits. No "best practices" we haven't seen pay out.

Plays nicely.

Skerva drops into GoHighLevel, Jobber, Housecall Pro, ServiceTitan, HubSpot, and whatever else you run. We're the layer, not the replacement. You don't switch platforms to install a kit.

Honest math.

Every claim on this site has a source. Every stat cites a study or notes "industry estimate." We don't fake testimonials and we don't pretend we have 10,000 customers when we don't. The math has to work or the kit doesn't ship.

READY WHEN YOU ARE

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