WHAT EACH STEP ACTUALLY DOES
The receipts behind each step.
Every step in the pipeline is a real system you can install — not a vague promise. Here's what's running.
01 · CAPTURE
Every channel funnels into one queue.
Skerva intercepts every inbound: phone (call + missed), text, web form, Google Business chat, Facebook Lead Ads, Angi/HomeAdvisor, Yelp inquiries. Each lead gets a record with source, timestamp, channel, and any captured data.
- Phone tracking number forwards to your real line
- Missed-call detection inside 30 seconds
- Form integration via webhook, Zapier, or native
- Lead-source tagging for ROI by channel
02 · RESPOND
Speed-to-lead under 60 seconds, every time.
The industry benchmark says responding within 5 minutes makes a lead 21× more likely to convert. Skerva responds instantly. The AI receptionist takes live calls. Missed calls get a personalized SMS within 60 seconds. Forms get auto-reply with two real time slots from your calendar.
- AI receptionist for daytime overflow + after-hours
- SMS auto-reply on missed calls (60s SLA)
- Form auto-reply with live calendar slots
- Emergency triage: urgent calls route to your on-call line
03 · QUALIFY
The data you need to dispatch — before the call ends.
Every conversation captures name, address, phone, job type, urgency, callback preference, and any custom qualifiers (insurance, brand, square footage). The system also detects emergencies and bumps them to your live line within 30 seconds.
- Industry-specific qualifying scripts
- Job-type detection and tagging
- Emergency keyword routing (leak, no heat, sparks)
- Custom qualifier fields per business
04 · BOOK
Bookings drop straight into your calendar.
Skerva offers two real available slots based on your live calendar (Google, Outlook, Cal.com, or your service calendar). When the customer picks one, the booking creates a calendar event with the full lead summary attached, and texts the owner a one-line job brief.
- Calendar-aware slot offering (no double-bookings)
- Calendar invite with full lead summary
- Owner SMS with job brief (name, address, type)
- Pipeline status update in your CRM/job system
05 · FOLLOW UP
The work that actually gets ignored — automated.
This is where most operators lose money: cold quotes, no-show appointments, customers who never get a review request, leads from 6 months ago who never got re-contacted. Skerva runs all of it on autopilot.
- Appointment reminders (24h + 2h)
- No-show recovery sequence (3 touches)
- 5-touch estimate follow-up sequence
- Post-job review request (negative reviews routed private first)
- Old-lead reactivation at 30/60/90 days
06 · OWNER VIEW
The dashboard tracks dollars recovered, not vanity metrics.
Skerva Monitor shows you the receipts: how many missed calls were recovered, response times, bookings generated, old leads reactivated, reviews collected, no-shows recovered — and an estimated revenue figure for each.
- Monthly recovered-revenue estimate
- Response time vs. industry benchmark
- Channel-level ROI breakdown
- Owner email digest every Monday