HOW SKERVA WORKS

Five steps. One system. Runs while you're on the truck.

A lead comes in. Skerva picks it up, qualifies it, books the job, and runs the follow-up. The owner sees the outcome: who called, what they needed, when they booked, and what follow-up is still running.

THE PIPELINE

The same flow runs every job, every channel.

Phone, web form, Facebook, text — every lead enters the same path. No leads sit in voicemail. No quotes go cold. No follow-up gets forgotten.

  1. 01

    Lead comes in

    Inbound call, missed call, web form, Facebook lead, Angi/HomeAdvisor, or a text — every channel enters the same lead recovery flow.

  2. 02

    Skerva responds instantly

    AI receptionist picks up live calls. Missed calls get an SMS inside 60 seconds. Forms get an auto-reply with two real time slots from your calendar.

  3. 03

    Lead gets qualified

    Name, address, job type, urgency, callback preference — captured and tagged. Emergencies route to your on-call line within 30 seconds.

  4. 04

    Appointment gets booked

    Two real slots offered. Customer picks one. Calendar invite sent, lead record updated, owner gets the job summary by SMS.

  5. 05

    Follow-up runs automatically

    24h + 2h reminders. No-show recovery. Quote follow-up sequence. Post-job review request. Old-lead reactivation at 30/60/90 days.

The point is not another dashboard. The point is a clean operating trail: lead captured → contacted → qualified → booked → followed up. Skerva can hand that trail to GoHighLevel, Jobber, Housecall Pro, ServiceTitan, HubSpot, your inbox, or a simple job-tracking sheet.

WHAT EACH STEP ACTUALLY DOES

The receipts behind each step.

Every step in the pipeline is a real system you can install — not a vague promise. Here's what's running.

01 · CAPTURE

Every channel funnels into one queue.

Skerva intercepts every inbound: phone (call + missed), text, web form, Google Business chat, Facebook Lead Ads, Angi/HomeAdvisor, Yelp inquiries. Each lead gets a record with source, timestamp, channel, and any captured data.

  • Phone tracking number forwards to your real line
  • Missed-call detection inside 30 seconds
  • Form integration via webhook, Zapier, or native
  • Lead-source tagging for ROI by channel
02 · RESPOND

Speed-to-lead under 60 seconds, every time.

The industry benchmark says responding within 5 minutes makes a lead 21× more likely to convert. Skerva responds instantly. The AI receptionist takes live calls. Missed calls get a personalized SMS within 60 seconds. Forms get auto-reply with two real time slots from your calendar.

  • AI receptionist for daytime overflow + after-hours
  • SMS auto-reply on missed calls (60s SLA)
  • Form auto-reply with live calendar slots
  • Emergency triage: urgent calls route to your on-call line
03 · QUALIFY

The data you need to dispatch — before the call ends.

Every conversation captures name, address, phone, job type, urgency, callback preference, and any custom qualifiers (insurance, brand, square footage). The system also detects emergencies and bumps them to your live line within 30 seconds.

  • Industry-specific qualifying scripts
  • Job-type detection and tagging
  • Emergency keyword routing (leak, no heat, sparks)
  • Custom qualifier fields per business
04 · BOOK

Bookings drop straight into your calendar.

Skerva offers two real available slots based on your live calendar (Google, Outlook, Cal.com, or your service calendar). When the customer picks one, the booking creates a calendar event with the full lead summary attached, and texts the owner a one-line job brief.

  • Calendar-aware slot offering (no double-bookings)
  • Calendar invite with full lead summary
  • Owner SMS with job brief (name, address, type)
  • Pipeline status update in your CRM/job system
05 · FOLLOW UP

The work that actually gets ignored — automated.

This is where most operators lose money: cold quotes, no-show appointments, customers who never get a review request, leads from 6 months ago who never got re-contacted. Skerva runs all of it on autopilot.

  • Appointment reminders (24h + 2h)
  • No-show recovery sequence (3 touches)
  • 5-touch estimate follow-up sequence
  • Post-job review request (negative reviews routed private first)
  • Old-lead reactivation at 30/60/90 days
06 · OWNER VIEW

The dashboard tracks dollars recovered, not vanity metrics.

Skerva Monitor shows you the receipts: how many missed calls were recovered, response times, bookings generated, old leads reactivated, reviews collected, no-shows recovered — and an estimated revenue figure for each.

  • Monthly recovered-revenue estimate
  • Response time vs. industry benchmark
  • Channel-level ROI breakdown
  • Owner email digest every Monday

WORKS WITH WHAT YOU HAVE

Connects to your phone, calendar, and CRM.

Skerva is the lead conversion layer around your existing stack — not a replacement for it. We layer in around the tools you already use.

GoHighLevel
Jobber
Housecall Pro
ServiceTitan
Twilio
Zapier
Google Calendar
Outlook
HubSpot
Cal.com
Slack
Custom API

READY WHEN YOU ARE

See the pipeline running on your own business.

Get a free 30-minute audit. We'll show you the exact leak in your current setup and the system that fixes it — installed in days, not months.