Missed calls during jobs
You're on the roof. The phone rings. Nobody answers. The customer calls your competitor before you ever knew the lead existed.
Industry estimate30–40% of inbound calls go unanswered
LEAD LEAKAGE
Your leads are leaking. Here's exactly where.
It's not a lead volume problem. It's a handoff problem. The phone rang during a job. The web form sat for an hour. The estimate got forgotten. The appointment didn't get confirmed. Each leak is small. The monthly total isn't.
THE 4 LEAKS
Where local businesses lose leads.
These are the four leaks every local service business has. Every one is operational — not a marketing problem, not an ad-spend problem. The fix is a system, not a salesperson.
Slow follow-up on form fills
Web lead comes in at 11 a.m. The reply goes out at 4. By then the homeowner already booked an estimate with the first business that called.
Source: HarvardLead-qualify odds drop ~100× after 30 min
Forgotten estimates
You sent the quote a week ago. It's sitting in their inbox under three Amazon emails. One nudge would close half of them. Nobody sends the nudge.
Industry estimateMost service closes happen on follow-up #2–4
No-shows and unconfirmed appointments
You blocked the time. You drove out. The customer forgot, rescheduled themselves with someone else, or just isn't home. Your tech spends the morning eating the loss.
Industry estimate15–25% no-show rate without reminders
Ranges are industry estimates compiled from public service-business benchmarks (BIA/Kelsey, Forrester, HBR's 2011 study of 1.25M leads). Your actual numbers may be higher or lower — the free audit measures yours specifically.
THE MONTHLY TOTAL
Stacked up, the leak is bigger than you think.
For a typical operator at $2,500 average job size, 20 leads/month, 40% missed, 35% close rate — the leak adds up fast.
$7,000
Estimated monthly leak
20 leads × 40% missed × 35% would-have-closed × $2,500 average job. Not lost revenue. Lost booked-job revenue.
Run your own numbers →FIND THE LEAK · FIX IT
Stop guessing. Get the leak measured.
The 30-minute free audit pulls your actual numbers — call log, response times, quote conversion — and produces a written recovery recommendation. No card, no commitment.