01
Buy + download
All campaign assets + segmentation SOPs included.
KIT · UNIVERSAL
Old Lead Reactivation Campaign
30-day SMS + email reactivation campaign that contacts dormant leads at 30/60/90 days with a context-aware re-engagement message. Hot replies route back to you.
14-day refund
SOPs are yours to keep
Runs on your existing CRM
THE LEAK THIS KIT FIXES
30-day campaign that wakes up the dead quotes sitting in your CRM.
Hundreds of dead quotes sitting in your CRM. Old web leads who never replied. Past customers you haven't touched in 18 months. The follow-up never happened because nobody had time. This kit re-engages all of them with one 30-day campaign — and the responses route back to your inbox.
WHAT'S INSIDE
Every file, every template, every script.
30-day SMS + email reactivation campaign that contacts dormant leads at 30/60/90 days with a context-aware re-engagement message. Hot replies route back to you.
- 30-day cadence: 5 SMS + 4 email scripts (Day 1, 4, 10, 18, 30) — written for HOT, soften for WARM/COLD
- HOT/WARM/COLD segmentation SOP + where to pull each segment from your CRM/job software
- Realistic response-rate benchmarks per segment so you know what's working
- List-size guidance — when to personalize, when to batch, when to segment by city
- 12-month seasonal offer calendar — every month gets an offer template
- 3 trade-specific seasonal SMS scripts — spring tune-up, off-season, post-storm
- 4 reply-handling scripts — "yes still interested", "what was the price", "already got it done", "maybe later"
- TCPA + 10DLC compliance SOP — opt-out, consent, sending hours, registration
- Copy-paste SMS opt-out + CAN-SPAM email footer language
- Full ROI tracking sheet with exact columns to log per campaign
- Break-even math — most $500-ticket trades pay for the system in one job
- Trade-specific value-add offers for HVAC, plumbing, roofing, electrical, landscaping
- Trade-specific discount offers for COLD leads only (priced + time-boxed)
- A/B testing playbook — sharpen the offer so ROI compounds campaign-over-campaign
WHO IT'S FOR
Built for these trades.
Each script and SOP is calibrated for service businesses with inbound calls and appointment-based pricing.
HVAC
Plumbing
Roofing
Remodelers
Contractors
HOW TO INSTALL
3 steps. Same day live.
02
Segment your CRM list
20-min job. SOP walks you through filtering by last-contact date in any major CRM.
03
Launch the campaign
Schedule the 4 touches in your CRM. Replies route back automatically.
FAQ
Straight answers.
How many leads should I reactivate at once?
For lists under 100, do it manually — reply rates roughly double when you personalize the first line. Between 100–1,000, run the full 30-day cadence in one campaign. Above 1,000, batch ~200/day so reply-handling doesn't bury you. Above 5,000, segment by city/zip and rotate which subset gets each touch. The kit's Section 1 spells out specific list-size guidance.
Realistic response rates?
By segment, after a 30-day cadence: HOT (recent quotes) 12–22% reply / 4–9% book. WARM (1–3yr past customers) 6–12% reply / 2–5% book. COLD (3yr+ or never-converted) 2–6% reply / 0.5–2% book. Most operators see a 3–8% overall re-book rate on a clean list. The ROI tracking sheet in Section 4 shows you exactly which segment + offer combo prints money.
Is texting old leads compliant?
Yes — if you follow the rules. You're texting people who contacted you or are past customers (existing relationship under TCPA), every message has a clear opt-out, you send between 8am–8pm local, and if you're at scale, your 10DLC brand + campaign is registered. The kit's Section 4 has copy-paste SMS opt-out language and the CAN-SPAM email footer ready to go.
What if leads opted out?
The SOP includes a hard-bounce filter so opted-out contacts never get re-messaged. Compliant with carrier rules.
Real recovery numbers?
Outcome depends heavily on list size, ticket value, and how recently you last contacted them. Use the calculator on the homepage to estimate your own.
Get the kit. Fix the leak.
$97 one-time · 14-day refund · SOPs and scripts are yours to keep either way.
Get the kit · $97 →What you'll download
After purchase, these files are accessible from this page.
Your kit is emailed to you the moment checkout completes — open it on any device, download the PDF, and keep it forever. 14-day money-back guarantee.