LEAD FOLLOW-UP · QUOTE RECOVERY

Quote follow-up scripts that recover stalled deals.

When a quote goes silent, most owners assume it's lost. Industry data says about half of stalled quotes recover with a 3-touch follow-up sequence at day 2, 5, and 7 — if the scripts sound honest, not pushy. Below: the 4 highest-converting quote follow-up scripts pulled from the Missed Call Money Pack.

Why most quote follow-ups don't work.

The script matters more than the cadence. Pushy follow-ups kill the relationship. Honest ones recover the deal.

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Sending too soon

Following up the same day you sent the quote signals desperation. Day 2 is the earliest. Lets the prospect actually review the quote.

Sounding salesy

"Just checking in!" and "wanted to circle back!" both flag as sales-speak. Quote follow-ups that ask honest yes/no questions get 3x more replies.

Email-first instead of text-first

Most service-business prospects don't reply to email follow-ups. Text reply rates are 3–5x higher. Use email as the day-5 backup, not the day-2 opener.

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Stopping after one touch

Most quotes that recover do so on touch 2 or 3 — not touch 1. Owners who give up after one follow-up leave half the recoverable revenue on the table.

The 4 highest-converting quote follow-up scripts.

Pulled from the Missed Call Money Pack ($47). The full pack has 15 quote follow-up scripts plus the broader 105-script library.

Day 2 SMS · 28 words Reply target: 30–45%

Honest day-2 check-in

{first_name} — quick one on the {service} quote from {date}. Just want to confirm you got it. Any questions on the scope or pricing before I assume you're reviewing it?

Why it works: positions the follow-up as confirmation, not chasing. Opens the door for objections (scope or pricing) without demanding a decision.

Day 5 SMS · 32 words Reply target: 25–35%

The honest yes/no

{first_name} — circling back on the {service} quote from {date}. Not chasing — just want to confirm whether you're still looking, picked someone else, or pushed it out. Either answer is helpful so I know whether to follow up.

Why it works: "either answer is helpful" removes pressure. Most replies are "still looking" or "pushed it out by a month" — both keep the deal alive. The "picked someone else" reply triggers the lost-bid script.

Day 7 Email · 38 words Reply target: 12–18%

Day-7 email backup

Subject: still need help with {service}? Hey {first_name}, Quick yes/no — still on your list, or pushed it out? Either way is helpful. If pushed out, I can follow up in 30 days. If picked someone else, no worries at all. — {first_name_owner}

Why it works: email subject is critical. "Still need help with {service}?" gets opened more than "Quick follow-up." One-line body. No sales language.

Lost bid SMS · 22 words Long-tail recovery: 8–15% over 90 days

"We picked someone else" recovery

Totally fair, {first_name}. If anything changes — pricing, scope, timing, or the other team falls through — we're here. I'll check in once in 30 days.

Why it works: graceful exit. No begging. Most lost bids come back when the cheaper option falls through or the project scope changes. The "I'll check in once in 30 days" sets the next touch expectation.

Get all 15 quote follow-up scripts.

Plus 90 more across missed calls, speed-to-lead, old-lead reactivation, appointment reminders, and review requests. One-time $47.

Get the Pack — $47

Common questions about quote follow-up.

When should I send the first quote follow-up?
Day 2. Most quotes that go silent recover at the day-2 and day-5 mark. After day 14, recovery drops sharply. Avoid following up the same day you sent the quote — gives the lead no time to review.
How many times should I follow up on a quote?
Three touches: day 2 (short check-in), day 5 (honest yes/no), day 7 (email backup). After day 7, mark cold and move to the old-lead reactivation sequence quarterly.
Should I follow up by text or email?
Text first. Reply rates on quote follow-up SMS are 3–5x higher than email. Email is your day-5 backup if text gets no reply.
What if they tell me "we picked someone else"?
Use the lost-bid recovery script (above). Most lost bids come back in 30–90 days when the cheaper option falls through or scope changes. Don't push back — leave the door open.
Can I automate quote follow-up?
Yes. Tools like GoHighLevel, Jobber, Housecall Pro, HubSpot, and Zapier can fire the 3-touch sequence automatically when a quote status hits "sent." The Skerva Appointment OS includes the import templates.
Do these scripts work for B2B service quotes?
Yes. Tone stays the same; cadence stretches slightly (day 3, 7, 14 instead of 2, 5, 7) because B2B decisions involve more stakeholders. The Money Pack includes B2B variant scripts.

Related pages.

Stop letting quotes ghost you.

The Missed Call Money Pack has all 15 quote follow-up scripts plus 90 more. $47 one-time. Use them on your phone today or paste into your current tools later.