Skerva helps roofing companies recover missed calls, follow up faster, wake up old leads, and book more estimate requests — using landing pages, lead routing, automations, booking flows, and reporting.
The problem
Before spending another dollar on ads, look at the six places estimate requests are leaking out of your business.
Prospects call, no one answers, they dial the next roofer in the search results.
Web forms sit unread for hours. The homeowner already booked with someone faster.
The site looks fine but doesn't push visitors toward booking a roof inspection.
Quotes that went silent, dormant old leads — most are still in-market weeks later.
Quote requests stuck in back-and-forth instead of a calendar link.
You can't improve what you can't see. Most roofers don't track cost-per-estimate.
The system
Done-for-you setup of every piece of the funnel — from first click or call to booked roof inspection.
Built around one goal: booked roof inspections. Not a "website."
Track every lead from new inquiry to booked estimate. No spreadsheets.
Every missed call gets an immediate text-back in under 10 seconds.
SMS + email fire the moment someone becomes a lead. Under 60 seconds.
Self-serve inspection scheduling. No phone tag.
Multi-touch sequence to dormant old leads and silent quotes.
Post-job text routes happy homeowners to your Google profile.
Weekly view of leads, booked estimates, cost per lead, recovered opportunity value.
Meta or Google campaign setup depending on your market and budget.
The math
Even one extra booked job a month often pays for the system many times over.
Honest note: we do not guarantee closed jobs. We focus on the parts we can control — lead capture, follow-up speed, booking, tracking, and reporting. Close rate depends on your pricing, estimator, reputation, and sales process.
The offer
Get 10 qualified roofing estimate requests in 60 days — or we keep working on the system without another management fee until you do.
We do not guarantee closed jobs because your pricing, estimator, reputation, and sales process affect close rate. We stand behind the parts we control: lead capture, follow-up, booking, missed-call recovery, and reporting. Performance promise applies to clients on an active engagement during the 60-day window.
Who it's for
How it works
30-min call. We review your site, follow-up, missed-call flow, and booking process.
You get a leak map and a recommended build order — before any commitment.
We build the landing page, lead routing, automations, booking flow, and reporting.
Tested end-to-end with a real lead submission. Handoff video included.
Leads, booked estimates, cost per lead, recovered opportunity value — every week.
30-minute free audit. We'll review your website, missed-call flow, follow-up speed, and booking process — and show you the 3 leaks costing you the most this month. No pitch.