Lead capture

Beat the competition to every fresh lead.

Speed-to-lead is the #1 predictor of close rate. This automates the first touch across every lead source — web, ads, referrals, partner channels — so you're always first in their inbox.

Setup: 25 minutes

Skill level: Intermediate

Works with: Meta, Google, GHL

License: One business

What it does

Connects to every lead source you have — web forms, Meta lead ads, Google Local Service ads, partner referrals, Zapier events.

Within 30 seconds of any new lead, fires a personalized text + email simultaneously. Dynamic copy based on source.

Lead from a Facebook ad about roofing? They get a roofing-specific opener. Lead from Google? Different. Web form? Different again.

"Hey [Name] — saw you clicked on our [Service] ad. Quick Q: are you looking to start in the next 30 days, or just exploring?"

What's included

✓The automation fileMulti-source webhook receiver with branching logic.
✓12 source variantsPre-written for the 12 most common lead channels.
✓Email + SMS dual-touchIf we have email, sends both. If just SMS, sends SMS only.
✓Lead score routingHigh-intent leads go to your top closer; low-intent to nurture sequence.

Setup

25 minutes, start to finish.

1

Map your lead sources

List every place leads come from. We give you a checklist.
2

Connect each source

Webhooks for most. Native integrations for Meta, Google, common current tools.
3

Customize variants

Edit copy for each source. Most owners tweak 4–5 of the 12 defaults.
4

Live

Every new lead gets the right opener in <30 seconds.

Works with

Your existing stack.

MMeta Ads

GGoogle LSA

ZZapier

GHGoHighLevel

HHubSpot

TTwilio

Don't see your stack? Email hi@skerva.com — most current tools work with a 5-minute config tweak.

Common questions

FAQ.

How is this different from Web Form to Text Back?

Web Form is single-source. This handles 12+ sources with different copy per source — Meta lead ads, Google LSA, partner referrals, etc.

Will it work with my custom internal lead system?

Yes — Zapier or webhook integration covers any system that can fire an HTTP request.

What's the typical impact?

Service businesses report 2–3x higher first-touch reply rates after switching from manual or batched outreach. The compounding effect over a quarter is significant.

Do I need a separate phone number?

Not necessarily — works with your existing Twilio or current tools number. If you want a dedicated 'sales line', we can configure that too.

Pairs well with

Often bought together.