Lead capture

Web leads get a text in 30 seconds.

When someone fills out your contact form, every minute you wait is a percentage of the lead lost. This texts them within 30 seconds, while they're still on your site.

Setup: 10 minutes

Skill level: Beginner

Works with: Most form builders

License: One business

What it does

Any time your contact form fires, this texts the lead with a personalized opener within 30 seconds.

Tone: confident, useful, not salesy. Sets up the next step (call, quote, booking) without asking for too much.

Speed-to-lead is the single biggest factor in close rate for service businesses. 5-minute response → 100x more likely to convert vs 30-minute response.

"Hey [Name] — got your message about [Service]. This is [You] from [Business]. Want to text here, or grab a quick call? Either works."

What's included

✓The automation fileWebhook receiver that connects to any form builder.
✓3 message variantsService inquiry, pricing question, general question.
✓Smart fill-inPulls form fields (name, service, area) into the message.
✓Hand-off logicIf they don't reply in 5 min, escalates to a phone call alert.

Setup

10 minutes, start to finish.

1

Add a webhook to your form

Your form builder probably calls them 'integrations' or 'connections'. We give you the URL to paste.
2

Customize the templates

Tweak the wording so it sounds like you.
3

Test with your own form

Submit your contact form. Verify the text arrives in <30 seconds.
4

Done

Every web lead now gets the text. No more cold leakage.

Works with

Your existing stack.

TTypeform

JJotform

WBWebflow

WPWordPress

SSquarespace

ZZapier

Don't see your stack? Email hi@skerva.com — most current tools work with a 5-minute config tweak.

Common questions

FAQ.

What if the form doesn't capture their phone number?

If we don't have their phone, we fall back to email — sends an email instead. Same logic.

Will it text people who fill out a form for the wrong reason (job applicants, vendors, etc.)?

We ship with a default filter. You can also tag certain forms as 'don't auto-text' so vendor inquiries skip the flow.

Can I delay the text by a few minutes so it doesn't feel automated?

Yes — adjustable from 0 seconds to 5 minutes. Most owners set 30s for 'fast but not robotic' vibes.

What's the typical conversion lift?

Service businesses report 30–50% higher form-to-booking conversion. The big shift is from leads who never replied → leads who text back within minutes.

Pairs well with

Often bought together.