Retention

Repeat work is the cheapest revenue.

Acquiring a new customer costs 5x more than reactivating an old one. This reaches customers who haven't booked in 90+ days with a personalized offer — and brings about 1 in 6 back.

Setup: 18 minutes

Skill level: Beginner

Works with: Most current tools

License: One business

What it does

Pulls all customers who haven't booked in 90+ days.

Pulls all customers who haven't booked in 90+ days. Sends a personal-feeling text with a low-stakes offer (free inspection, 10% off, etc).

Tone: 'we miss you' without being weird. Most owners customize the offer to match their margin and seasonality.

Replies route to your normal SMS inbox. Bookings come back. Cost-per-booking is dramatically lower than running cold ads.

"Hey [Name] — it's been a minute since we worked on your [Service]. Want a free 15-min check-up? On the house."

What's included

✓The automation filePulls dormant customer list, sends a single high-impact text.
✓4 offer variantsFree check-up, percentage off, fixed dollar off, value-add bundle.
✓Smart segmentationSplits customers by service type so the offer matches their original purchase.
✓Anti-fatigue logicCustomers can only enter the win-back flow once per 90 days, regardless of trigger.

Setup

18 minutes, start to finish.

1

Pull your dormant list

current tools filter: 'no booking in 90 days'. We give you a one-click export template.
2

Pick your offer

Free inspection has the highest reply rate. Percentage off has the highest revenue per send.
3

Customize the message

Edit 2–3 words to sound like you.
4

Send the first batch

Most owners send to a 200-person test batch first, then full list.

Works with

Your existing stack.

JJobber

HCHousecall Pro

HHubSpot

GHGoHighLevel

STServiceTitan

QQuickBooks

Don't see your stack? Email hi@skerva.com — most current tools work with a 5-minute config tweak.

Common questions

FAQ.

Won't customers feel like spam?

We cap to 1 send per customer per 90 days. Most owners report extremely positive reactions — customers feel cared about, not sold to.

What if a customer already came back recently?

Smart filter: anyone who booked in the last 90 days is excluded automatically.

Can I do this seasonally (e.g. only in slow months)?

Yes — schedule the campaign by date. Most service businesses run win-backs in their slow season.

How big should my dormant list be?

Works at any scale. Owners with 1,000+ dormant customers typically book 50–150 jobs from a single run.

Pairs well with

Often bought together.