How to choose your first automation.

Find your biggest leak — not your biggest opportunity.

Spend 60 seconds on this: where do you currently lose the most jobs? Not where could you make the most extra money. Where are jobs walking out the door right now?

Common answers: missed calls (most common), quotes that go silent, customers who never write the review, leads that fill out the form but never hear back fast enough.

Pick the loudest leak. The first automation should plug that, not chase a new revenue stream.

Pick speed over scope.

The fastest-installing automation that addresses your leak is almost always the right first pick. Get something running in 15 minutes, watch it work, then come back for the next.

Resist the urge to install three at once before any of them are tested. Install → verify → use → expand.

Run it for 30 days before adding the next.

Most owners feel impatient and stack automations on day one. Don't. Run one cleanly for a month. Read the data. Confirm it works.

The compounding effect of one well-configured automation outperforms three poorly-configured ones every time.